1995 – A&P Manifesto Remix - Mark Amerika

Texto

A. Whereas it's true that certain strains of modernism, structuralism, poststructuralism, surrealism, dadaism, futurism, capitalism and even marxism pervade the Avant-Pop sensibility, the major difference is that the artists who create Avant-Pop art are the Children of Mass Media (even more than being the children of their parents, who have much less influence over them). Many of the early practitioners of postmodernism, from Beckett to Vargas Ilosa, Borges to Silko, Davenport to Lessing, Gaddis to Garcia Marquez, who came into active adult consciousness and textual production in the forties, fifties, sixties and early seventies, tried desperately to keep themselves away from the forefront of the newly powerful Mediagenic Reality that was rapidly becoming the space where most of our social exchange was taking place. Despite its early insistence on remaining caught up in the academic and elitist art world's presuppositions of self institutionalization and incest, early postmodernism found itself overtaken by the popular media engine; out of such extremely diverse writers as Abish, Ballard, Barthelme, Burroughs, Coover, Pynchon, Vonnegut, and even Nabokov, whose Lolita is one of the first fictional Avant-Popsters, the A&P began its move toward increasing recognition.

B. Avant-Pop artists have had to resist the avant-garde sensibility that stubbornly denies the existence of a popular media culture and its dominant influence over the way we use our imaginations to process experience. At the same time, A&P artists have had to work hard not to become so enamored by the false consciousness of the mass media itself that they lose sight of their creative directives, the single most important one of which is to enter the mainstream culture as a parasite would, sucking out all the bad blood that lies between the mainstream and the margin. Avant-Popsters thus turn into Mutant Fictioneers, it's true, but our goal is and always has been to face up to our monster deformation and to find wild and adventurous ways to love it for what it is. We have acquired immunity from the Terminal Death dysfunctionalism of a Pop Culture gone awry and are now ready to offer our own weirdly concocted elixirs to cure us from this dreadful disease that infects the core of our collective life.

C. Whereas Avant-Popsters are fully aware of their need to maintain a crucial avant-sensibility as it drives the creative processing of their work, and attaches itself to the avant-garde lineage from which they spring, they are also quick to acknowledge the need to develop more open-minded strategies that will allow them to attract attention within the popularized forms of representation that fill the contemporary Mediascape. Our collective mission is to radically alter Pop Culture's focus by channeling a more popularized kind of dark, sexy, surreal, and subtly ironic gesture that grows out of the work of many twentieth-century artists like Marcel Duchamp, John Cage, Lenny Bruce, the two Davids (Cronenberg and Lynch); movements like fluxus, situationism, lettrism and neo-hoodooism; and scores of rock bands including the Sex Pistols, Pere Ubu, Bongwater, Slint, L7, Pavement, Stereolab, Meccanormal {this list of bands constantly changes everytime the manifesto is read aloud}...

The emerging wave of Avant-Pop artists now arriving on the scene find themselves caught in this struggle to rapidly transform our sick, commodity-infested workaday culture into a more sensual, trippy, exotic and networked experience. One way to achieve this goal is to create and expand virtual niche communities, many of which already exist through the zine scene and Internet. By actively engaging themselves in the continuous exchange and proliferation of collectively generated electronic publications, individually designed creative works, manifestos, live on-line readings, multi-media interactive hypertexts, conferences, and so forth, Avant-Popsters and the alternative networks they are part of will eat away at the conventional relics of a bygone era where the individual artist-author creates her/his beautifully-crafted, original works consumed primarily by the elitist art world and their business cronies who pass judgment on what is appropriate and what is not.

Literary establishment? Art establishment? Forget it. Avant-Pop artists wear each other's experiential data like waves of chaotic energy colliding and mixing in the textual blood while the ever-changing flow of creative projects that ripple from their collective work floods the electronic cult-terrain with a subtle anti-establishment energy that will forever change the way we disseminate and interact with writing.

D. Avant-Popsters welcome the new Electronic Age with open arms because we know that this will vastly increase our chances of finding an audience of like-minded individuals with whom we can communicate and collaborate. The future of writing is moving away from the lone creator sitting behind a keyboard cranking out magical, mystical verse so that one day he or she may find an editor or agent or publisher who will hype her or his work to those interested in commercial literary culture. Instead, the future of writing will feature more multi-media collaborative authoring that will make itself available to hundreds if not thousands or tens of thousands of potential associates around the world actively internetworking in their own niche communities. Our audience will be both immediate and global, and our identities will remain forever in flux as we develop self-designed nodes of operation from which to distribute our multi-media litware. As Hakim Bey, author of the ontologically-anarchic book of guerrilla aesthetics, Temporary Autonomous Zones, recently said in the magazine Dreamtime Talkingmail, we're exploring "the possibility of an art which is by no means 'sensible' in the Civilizational sense of the word, but which is nevertheless devoted with PASSIONATE INTENSITY to COMMUNICATION, and thus to a certain kind of situational clarity and accessibility" ("Anarcho-Aesthetics and The Problem of Clarity," Dreamtime Talkingmail [Winter 1994]:12.)

Can you imagine what The Futurists would have done with an Information Superhighway?

E. The distribution formula will radically change from: Author --> Agent --> Editor/Publisher --> Printer --> Distributor --> Retailer --> Consumer to a more simplified and direct:

Author (Sender) --> Interactive Participant (Receiver)

Avant-Popsters and their pirate signals promoting wild station identifications are ready to expand into your home right now, just log on, click around and find them. Mark Amerika's own new electronic publishing enterprise, Alternative-X, can be visited by navigating your World Wide Web server or Gopher software to the site at marketplace.com.

F. One of the main tenets of postmodernism is: I, whoever that is, will put together these bits of data and form a Text, while you, whoever that is, will produce your own meaning based on what you bring to the Text. One of the main tenets of Avant-Pop writing is: I, whoever that is, am always interacting with data created by the Collective You, whoever that is, and by interacting with and supplementing the Collective You, will find meaning.

In a Data Age where we all risk suffering from Information Sickness, one cure is a highly potent, creatively filtered tonic of (yes) textual (or multi-media) residue spilled from the depths of our spiritual unconscious. Creating a work of art will depend more and more on the ability of the artist to select, organize and present the bits of raw data he or she has at her or his disposal. We all know originality is dead and that our contaminated virtual realities are always already readymade and ready for consumption!

G. The future of the book is happening now. True, the idea that books as hard or paperbound products coming back from the printer so that they can then go to the distributor who will try and convince retailers that their consumers will want to buy them is not in danger of becoming obsolete any time soon.

Nor is the lone author, cranking out her or his writing wares at home only to send them off to distant agents/editors/publishers so that his/her work can then take part in this Author-->Agent-->Publisher--> Printer-->Distributor-->Retailer-->Consumer formula. Books will remain books and bookstores will continue to sell them. Writers will continue to get single-digit royalties and the distributors and bookstores will continue to reap most of the profit. The Best-Sellers list and the New York establishment will continue to maintain their rockhard hegemony.

BUT: now there's more to communication, more to language, more to text production, than the book. There are all manner of videos, graphic novels, dissident comix, CD-ROMS, computer hypertexts, earplays, and, soon, in a universally-accessible location near you, a small black box that will sit on top of your reconstructed soon-to-be-a-computer TV that will bring into your private space all kinds of fireworks created by (yep, it's true) writers. Electronic writers. Which, it ends up, most of us already are.

H. Technology is becoming more accessible and software is getting better. Soon we can start thinking seriously of publishing ourselves in our home offices, virtual brain centers--without being accused of vanity, thanks to the growing Do It Yourself ethic that's grown out of the underground scene. Soon we'll be able to create and send multi-media non-linear narrative over the wires and into computers all around the world. And, yes, it's true, many artists will continue to depend on the institutionalized system to nurture them through their careers. The comfort of the old system will keep a lot of artists happy with things the way they are. We can hear them already saying something like "but I'm a writer, I don't have time for all this other stuff." To which we'll respond: "You can't afford NOT to find the time . . .

Reading through a hypertext, one senses that just under the surface of the screen is a vast reservoir of story waiting to be found." --Robert Coover, New York Times Book Review, August 29, 1993: 1. . . . for all this other stuff lest you be left behind.

I. The Avant-Popster is a nomadic voyager, a cultural terrorist, whose identity is constantly in flux. He/she secretly "becomes" something like Woman or the open-endedness of feminine imagination, reclaiming the terrain vis-a-vis the enactment of subliminal postures/gestures that sabotage the system's rigidity. Our strategy is to deterritorialize the institutional effects so as to generate a new level playing-field where the action of bees and bodies buzzing can once again ignite the language of our spiritual unconscious.

Our dilemma then becomes how to make the Electric real while simultaneously making the desert of our souls virtually inhabitable.

Enlaces

Wayback Machine: https://web.archive.org/web/19961028035137/http://www.altx.com/memoriam/pomo.html