1996 - Media manifesto - Adbusters

Texto

WE will take on the archetypal mind polluters -- Marlboro, Budweiser, Benetton, Coke, McDonald's, Calvin Klein -- and beat them at their own game.

WE will uncool their billion dollar images with uncommercials on TV, subvertisements in magazines and anti-ads right next to theirs in the urban landscape.

WE will take control of the role that the tobacco, alcohol, fashion, cosmetics, food and automobile corporations play in our lives. We will hold their marketing strategies up to public scrutiny and set new agendas in their industries.

WE will culture jam the pop culture marketeers -- MTV, Time Warner, Sony -- and bring their image factories to a sudden, shuddering halt.

ON the rubble of the old media culture, we will build a new one with a non-commercial heart and soul.

Enlaces

URL: https://web.archive.org/web/19961025084949/http://www.adbusters.org/adbusters/Info/index.html

Wayback Machine: https://web.archive.org/web/19961025084949/http://www.adbusters.org/adbusters/Info/index.html